Snell Motor Companies, the largest-by-volume Jaguar Land Rover dealer group in Texas, recruited us to do customer-centric advertising and marketing materials for them. We have been a proud partner of the company since 2004, where we got our start at Land Rover Austin, now Jaguar Land Rover Austin. In 2009, all their North Texas dealerships came under our umbrella of creative direction.
Most car dealers use advertising and marketing materials provided by their national brand's agency. While that creative is good, Snell Motors felt like it didn't relate to Texans – the people who bought their new Jaguar or Land Rover. After all, how many six feet snowdrifts does one drive through, during the holiday season, in Texas?
Over the years, we have enjoyed a successful tenure with the company. That achievement was gained from our tireless commitment to delivering provocative content to a very discerning customer base. We were also responsible for marketing activities that kept customers happy after their new, or certified, pre-owned buying experience. Year in and year out, we consistently delivered creative that not only helped grow brand recognition across the state but helped sell volumes of new and pre-owned vehicles.
Work done for Snell won several national design competitions over the years, including the Hermes Creative Awards.